A landing page is a page on a website specifically designed to get visitors to take a particular action. That might be to buy a product or service, sign up for a free trial or to collect email addresses. Everything on the landing page should be designed to get the reader to take action.
You could spend months or years building a business before it’s ready for the public, only to launch a product that no one wants to buy. Landing pages are a great way to test market demand.
Before you start building out a complex product or service, put up a landing page and see if potential customers are interested first. You could even have a full sales page with buy now buttons, but just skip the step of processing the credit card payment.
Start with a one page landing page and drive traffic with Google pay per click advertisements. If you are not getting a good sign up rate for your offering, find out why. If a high percentage are clicking on the buy now button, then go ahead and build the product as fast as you can. You might even be able to crowdfund the project on a site like Kickstarter.com or IndieGoGo.com, so you don’t have to invest any of your own money.
A key marketing strategy for bloggers is to guest post on other sites. Rather than including a link to your homepage, direct users to a targeted landing page that has a message specifically tailored for that audience. If you are going to invest the time in creating high quality guest posts, don’t neglect the creation of a good landing page.
Here are some popular companies that offer landing page services. Paid services like these make it easy to create your landing page and offer valuable analytics to test the effectiveness and make adjustments.
Of course, you can build your own landing page with html and css. This is a good option for those with web development skills who are looking for a particular design style or layout.
Most WordPress theme companies will also have a selection of inexpensive landing pages. Here is a large selection on ThemeForest.